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The 10 Finest Cruelty-Free Makeup Brands to Help Your Skin and Surroundings


Who doesn’t love their skin to be unblemished and healthy? Taking its proper care is everyone’s top priority, thus using the correct cruelty-free makeup brands is a must. Whether you’re going on a small weekend trip or planning a month-long getaway, you always remember to bring makeup or buy some while you’re shopping.

But have you ever given stopped and looked at your products or the brand’s packaging before making a purchase or using them? To check if they’re vegan or cruelty-free makeup brands? If not, then you should probably start now, as it might not just make your skin healthier, but also help save a lot of vanishing ecosystems. The first step towards this is something as basic as striking all non-vegan products off your checklist and opting for cruelty-free cosmetics. This could be a crucial step in going vegan, adhering to better skincare, and sustaining a greener environment.

Cruelty free makeup is the stepping stone towards going vegan, better skincare and a greener environment! Click To Tweet
cruelty-free makeup brands

Our purchase habits have the ability to influence change, especially when it comes to what we’re buying for our top shelf. Making sure we buy vegan and cruelty free makeup might seem unsubstantial but it’d be a huge favour that you’d be doing to yourself and the planet.

What is Vegan and Cruelty free makeup?

The term “cruelty-free” refers to a product that’s developed without any tests performed on animals, whereas “vegan” refers to a product that’s free from any animal-derived substances.

However, it’s possible to find some non-vegan ingredients in cruelty-free brands.

Companies frequently test products along with the way or use ingredients that are tested on animals rather than testing the finished product. It’s mostly done by a third party.

Cruelty Free makeup: Why is it important?

Why? You ask. Well, for starters, cruelty-free makeup is the need of the hour as it benefits not only the animals but people as well. It’s generally better for you to use as they include safe ingredients and are proven to be sustainable. Thus, making cruelty-free skincare the ultimate way to go!

If not for the animals, then do it for yourself! Cruelty-free makeup benefits people too as it includes safer sustainable ingredients. Click To Tweet

Cruelty-free makeup brands do not test their products or ingredients on animals and when you choose sustainable makeup brands you’re not just making only yourself and animals safe and healthy but also the environment as you’re ditching chemicals like sulfates, carcinogens, and synthetic dyes. These cruelty-free cosmetics are better for your skin and lead to more mindful decisions about beauty practices.

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How do you identify a Cruelty Free brand?

Cruelty-free makeup brands are easier to find via third-party certifications of not using animals for testing during the manufacturing process.

A leaping bunny accreditation which is considered as the gold standard of certifications of cruelty-free products assures customers that the product as well its contents have not been subjected to testing on animals. Other organizations that regulate this are PETA and CCF.

If you see any of these logos, you can be sure and confident that you’re purchasing a cruelty-free product.

Psst… here’s a little secret. Our readers are always one step ahead when making easy, eco-friendly choices.Want to know how?

Best Vegan & Cruelty Free Makeup Brands

Cruelty-free makeup brands have come a long way from out-of-date stereotypes and flawed traditional beauty paradigms. These sustainable makeup brands provide long wear and better pigment with cruelty-free skincare. With the growing demand, almost every brand is going vegan and cruelty-free.

We’ve prepared you a list of a few best brands to look for when shopping for vegan and cruelty free makeup brands that’ll help you switch to a healthier beauty routine.

100% Pure

100% Pure aspires to produce the world’s most pure organic and cruelty-free cosmetics, beauty goods, and skincare. It is a one-stop for all things including skincare, soaps, and shampoos, and everything is 100% pure.

To provide skin with the most benefits, their vegan cosmetics are developed with naturally occurring vitamins and oils and high-performing oxidants. Furthermore, their goods have never been subjected to animal testing, specific ingredients included.


Glossier is an ever-growing range of leaping bunny-certified make-up and skincare cosmetics brand. Any of its ingredients or final products are not tested on animals. It is ensured that products are regularly tested to ensure cruelty-free certification standards. It also doesn’t sell its products in the regions where the law requires animal testing.


Milani is a cruelty-free makeup brand that has a lot of vegan options and believes that beauty should not come at the cost of animal testing.

Their products are one hundred percent cruelty-free and also Leaping Bunny and PETA certified. It cares about sustainability and is also easily affordable.


Pacifica is one of the best innovative and cruelty-free makeup brands available in the market. All its products are gluten-free and vegan. They are also free from ingredients such as sulfates, phthalates which are very harmful to human skin.

They aim to provide the best product to a vast array of customers, using safe ingredients and recyclable packaging.

e.l.f. Cosmetics

Elf cosmetics, a globally renowned vegan and cruelty-free makeup brand and one hundred percent committed to adhering to ethics. All of the brushes and fake eyelashes are made entirely of synthetic materials. Hair from animals is never used.

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Animal testing has never been done or paid for by the company anywhere in the world. The company supports the Humane Society of the United States and has joined PETA in the Caring Consumer Project.

Elf believes that every woman should be able to choose from a wide range of high-quality beauty items that makes her look good in minimum spending and also doesn’t compromise with her ethics.


W3ll People acknowledges our skin as the largest organ, absorbing over 80% of everything we put on it. They thoughtfully create products without testing on animals and don’t use the possibly hazardous chemicals present in most traditional makeup brands.

It is Leaping Bunny certified and is committed to your health, making positive choices, and environmental sustainability.

Elate Beauty

Elate beauty, a Canadian sustainable makeup brand that does not put the health of any human, animal, or environment in jeopardy. It is cruelty-free. None of the cosmetics’ ingredients or final products is tested on animals and is gluten-free. It is certified by PETA and Leaping Bunny.

They also do sustainable and unique packaging and have recently moved towards zero waste beauty products with the use of reusable bamboo.


Clove + Hallow is an award-winning vegan and cruelty-free brand bringing simplicity to the beauty industry. The products are made in the United States, but they are developed to meet the more severe EU regulations which make sure that the cosmetics are safe and effective. The cosmetics are also PETA certified vegan.

This is a brand that has a wide range of products that are ethical and sustainable. For your safety, the brand uses butter, oils, and waxes as well as ECO-CERT-approved preservatives.

Real Purity

Real Purity is dedicated to quality and purity and never tests on animals. All the cosmetics are created with organic and natural ingredients. It uses multiple alternatives and non-animal approaches to test the safety of products and ingredients and makes sure that the products are free from sulfates, and other toxic chemicals.

It is PETA certified and offers samples of its most products.

Plant Makeup

Plant Makeup’s sustainable makeup brand includes a wide range of products from powders to shimmer eye products and sticks. All the products are cruelty-free and most of the products are vegan. Some contain the USA- derived beeswax or honey.

The ingredients are plant-derived and contain no minerals, palm oil, synthetics, or any preservatives. They are made in fresh, small batches and produce zero waste.

Cruelty Free Skin Care Tips

It takes some leg work to be ethical in this highly capitalist world but some research, experimentation and planning is all you need to get the best cruelty free makeup! Click To Tweet
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Check the Labels

Take time to check the labels on the products when buying cruelty-free skincare to ensure they don’t come from a company that does animal testing. Look for logos “Leaping Bunny, PETA’s cruelty-free logo, and the Choose Cruelty-Free” mark to identify cruelty-free cosmetics.

Choose Cruelty-Free is an Australian organization that exclusively accredits only cruelty-free brands with CF parent companies, and Leaping Bunny is the highest standard in the cruelty-free world.

Do some Research

Research to find out which products are safe and what others think about that product. Vegan beauty blogs and websites provide listings of companies that do not test on animals.

PETA maintains an up-to-date roster of cruelty-free makeup brands on its website. There are already more than 2000 companies in the database.

Make a list of what you want

When you have a list of products, it’s easy to narrow down cruelty-free skincare options. Some companies specialize in hygiene products, some cover the whole gamut of beauty. 

When you start looking for products that aren’t tested on animals and don’t include animal-derived ingredients, the options are of a wide range.

Experiment with Brands: You are not going to like every cruelty-free makeup brands that you use. Don’t shy away from trying different brands and products, this will help you select the products or a brand that you wish to use as everyday mainstays.

Don’t think too much about Costs: There’s an abundance of fantastic cruelty-free products that are a little too expensive than others such as Aveda and Alima Pure, but there are also many fantastic, low-cost products such as ELF cosmetics, real purity which are great cruelty-free brands for skincare and also super affordable.

It’s all about experimenting with various options rather than making assumptions based on the prices of these products.


For cosmetics testing, more than one hundred million animals get killed every year. When you choose sustainable and cruelty-free makeup brands, you put a stop to animal testing as well as make the planet sustainable by ditching harmful chemicals. You’re bringing positive change in your life and by supporting, encouraging cruelty-free makeup brands that are trying to bring a difference.

Buying cruelty-free products is a simple lifestyle change and it doesn’t have to be sudden. When you run out of something, you may quickly switch to a new cruelty-free option. This aids in the reduction of waste and the long-term investment of funds and efforts in an ethical cause.

This cruelty-free change helps you, helps animals, and helps the environment. Knowing that you’re a helping hand in bringing change into the world, that is more safe and humane, it’s enough of a reason to change.

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