Be Zen

We do the research so you don’t have to

There’s a lot of data out there, but most of it’s not accessible & understandable to all. And that’s what we’re here to solve. Our team of researchers use an evidence-based approach to find the most eco-friendly, ethical & cost-effective products for you.

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Our Pillars of Sustainability

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Low Waste

As our landfills rise, so does the importance of circular supply chains

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People Friendly

Human rights & welfare are non-negotiable

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Animal Friendly

We evaluate animal welfare as well as the impact on the ecosystems they depend on

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Non-Toxic

We study ingredients and materials to ensure human and environmental safety

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Low GHG Emissions

We take into account GHGs emitted throughout the product life-cycle. Before, during and even after use.

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Cost-effective and Highly-Rated

Sustainability is not sustainable if it's not accessible to all. And buying a product is pointless if it's not fulfilling its purpose

There’s a lot of data out there, but most of it’s not accessible & understandable to all. And that’s what we’re here to solve.
Our team of researchers use an evidence-based approach to find the most eco-friendly, ethical & cost-effective products for you.

• At procurement

• At processing

• At transport

• At use

• At disposal

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How We Rate Brands

There is a lot of information out there telling us what’s good and what isn’t. But most of it is lost in either thousands of pages of research papers, or unverified, greenwashed claims made by companies.

We intend to cut through the noise with evidence-based data refined into:
The Zen Score, which helps you quickly compare products.
Zen Badges, which let you know whether the product aligns with your beliefs.

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Certifications

Though there are numerous certifications available across the world, we’ve vetted them to include only ones that are reliable & relevant. Only certifying bodies that are non-profit, independently funded, with strict certification criteria and those which conduct periodic reviews, make the cut. Some of them are Global Organic Textile Standard (GOTS), UL Ecologo, MadeSafe, OEKO-TEX & Fair Trade. You can find a complete list of certifications we rely on here.

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Third Party Reports

We also assess Third Party Reports generated by various authorities in the field while making our decision - sustainability consultancies, academic research, and other organizations dedicated to environmental responsibility. Some of our sources include B-Corp, Higgs Index & SBTI. You can find a list of our sources here.

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Public Information

We also take into account the public information made available by companies on their own websites.

Understanding The Zen Score

We find that a numerical score helps people make quick decisions – and we’re all about making things more convenient for you! Based on the information gathered by our research and data teams, we’ve developed metrics that reflect a product’s impact on our pillars of sustainability.

Besides helping you shop ethically with confidence, we also hope this aids in holding brands accountable & encouraging them to improve their practices and choose the planet alongside profits – a win-win for everybody.

Understanding The Zen Score

We find that a numerical score helps people make quick decisions – and we’re all about making things more convenient for you! Based on the information gathered by our research and data teams, we’ve developed metrics that reflect a product’s impact on our pillars of sustainability.

Besides helping you shop ethically with confidence, we also hope this aids in holding brands accountable & encouraging them to improve their practices and choose the planet alongside profits – a win-win for everybody.

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We rate each product on a scale of 1-10.

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1-3

These brands do not display any commitment to sustainability and/or are not transparent about their practices.

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4-6

These brands are making efforts to be more sustainable, but have quite a way to go.

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7-10

These brands are largely ethical & adhere to the principles of sustainability. They are transparent about their practices & show ongoing improvement.

Why Badges?

1. Efficient Information

The annotations with each badge give you an efficient explanation of the product.

2. Quick Decisions

Our badge system distills all the information so you can make quick decisions without compromising on your beliefs

3. Easy Consumption

The badges let you make instant comparisons between products and assess what’s best for you.

We’re definitely not perfect, but we aim to grow every single day. We’re constantly reviewing and upgrading our data, methodology and scoring system to include newer research, up-to-date information and better assessment metrics.

Recommend a Brand

If you want your favourite brand to be included or assessed by us, let us know below. We’ll rate it based on our criteria and add it to our database.

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To automatically find ethical alternatives as you shop, download our chrome extension!