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10 Surprising Makeup Companies That Test On Animals As We Enter 2022!


The beauty industry loves a buzz phrase — particularly one with a little ambiguous definition. And nothing is more bewildering than the phrase “cruelty-free”. According to cosmetics chemist and formulator Anthonia Ademuyiwa, “there is no established definition of ‘cruelty-free,’ and also there is no regulating agency that oversees the usage of the term.” Does this imply that a final product hasn’t been tested on animals, or that no animals were used in any stage of the development process? Is a vegan product also cruelty-free? 

Many makeup companies that test on animals will assert that they are cruelty-free, but this is far from the truth. In general, if you’re looking for a cruelty-free product, you’re looking for something that hasn’t been tested on animals and doesn’t require an ingredient to be taken from an animal in a method that could harm it. In this article, we’ve put up a list of brands that test on animals but are very often mistaken to be cruelty-free. Before that, we answer some of the most important questions likely to rise.

makeup companies that test on animals

Why do Makeup companies test products on animals?

For years, animal testing has been a controversial topic: brands that test on animals claim it is important for making cosmetics safe for human use and to assess the safety of the ingredients used, while others believe that it is unnecessary, cruel and inaccurate. Even though nearly no brands that test on animals are in the United States, and the practice has been outlawed in the European Union, there’s one main reason you’re still getting all those hits: China. With certain exclusions, China’s regulatory bodies demand animal testing of imported and domestically manufactured cosmetics. There are multiple makeup companies that test on animals, and it’s highly necessary for everyone to be vigilant about the procedures that’s been carried out on the products they are using on a daily basis.

How do Makeup companies test their products on animals?

Test methods vary depending on the animals. Mice, rats, rabbits, and guinea pigs are the most common animal “test subjects” for cosmetics. Chemicals are rubbed over shaved skin or poured into the eyes of confined rabbits without any pain medication in skin and eye irritation experiments. The use of repeated force-feeding to deliver doses of chemical compounds to mice are done. Researchers use these tests to watch for signs of general illness or specific health risks like cancer or congenital disabilities. They can last weeks or months. 

“Lethal dosage” tests, in which rats are forced to consume massive amounts of substances to discover the dose that causes death, have been widely criticized. Cosmetic testing on dogs and cats is no longer common, but scientists used kittens in parasite testing until it was prohibited. Animals who do not die during the testing process are usually killed afterwards, sometimes in brutal ways and without any pain treatment.

makeup companies that test on animals

Before you move onto the list of brands that test on animals, Don’t miss checking out on DIY Tutorial to Remove Makeup out of clothes.

Makeup companies that test on animals :

There is an abundance of brands that test on animals. Some beauty brands that test on animals that used to be cruelty-free have also started testing on animals to join the markets where animal testing is required by law, for example, in China. Some have always been tested but get mistaken for cruelty-free and vegan. This loss will help you get rid of such a brand’s products. 


L’Oréal isn’t a cruelty-free company and can conduct animal testing on its own, through suppliers, or a third party. L’Oreal has a famously deceptive FAQ on animal testing. “L’Oréal no longer tests any of its products or ingredients on animals, anywhere in the globe,” they state and also does not transfer this task to anyone.” They do, however, market their products in China, where animal testing for foreign cosmetics is required. 

L’Oreal owns plenty of other brands, some of which are sold in China and follow the same approach of animal testing as mandated by law. In contrast, others remain cruelty-free irrespective of their parent company’s policy.


Benefit is one of those makeup companies that test animals, but everyone seems to believe it is cruelty-free, yet they are not. Benefit states that they do not conduct animal testing. This claim alone does not make the benefit a cruelty-free brand. Benefit has addressed that they paid for animal tests done for their products in China and don’t test on animals unless required by law. Animal testing is required in mainland China. Hence their products are sold there as well. Benefit’s products are also sold in Sephora stores throughout China, and the company has no plans to leave the country.


Maybelline follows the same policy as its parent company, L’Oreal. Maybelline’s animal testing policy states that they don’t test final products or ingredients on animals and that no third parties test on their behalf unless compelled by law. However, their suppliers aren’t specifically included in this policy. 

Maybelline allows third-party animal testing where it is required by law. Hence it is not a cruelty-free brand. This suggests that the Chinese authorities are likely to test Maybelline’s completed products on animals in mainland China.


For many, NARS was previously a cruelty-free go-to brand. Unfortunately, they modified their animal testing policy earlier this year to match their plan to enter the Chinese market. NARS will no longer test animals unless it is necessary by law, implying that they are no longer cruelty-free. 

NARS may have some vegan products, but it is not cruelty-free certified, according to any organization.

Rimmel London: 

Rimmel London claims to be “anti-animal testing,” yet their products are not cruelty-free because they are sold in China. Rimmel’s policy is to follow all international safety laws, even if it means sacrificing its cruelty-free title to sell in China.

Rimmel London confirms that they do not test finished products on animals, but they also state that they do so in mainland China where it is mandated by law. Also, there’s no mention of their sources or substances, either.


MAC is a popular makeup brand that tests on animals are available worldwide but are cruelty-free. MAC is downplaying its role in animal experimentation and employing strong language to suggest a completely cruelty-free company, but it is false, and their policy is misleading. 

MAC is owned by Estee Lauder and is sold in China, where animal testing is required by law which is enough evidence that they are not cruelty-free and is not certified cruelty free. It might offer some vegan products.

10 Surprising Makeup Companies That Test On Animals As We Enter 2022!


Clinique is mid-priced skincare and makeup brand found at Sephora, Ulta, and various other stores and counters throughout the world. Estée Lauder owns it, and the company’s official animal testing policy is to use animals only when legally obliged. In mainland China, animal testing is required by law, where Clinique is sold.

Clinique is not a cruelty-free company and may test on animals directly or involving a third party. Even though Clinique claims not to test on animals, they do so through third parties. They offer some vegan products but are not certified to be cruelty-free.

Giorgio Armani: 

L’Oréal, the company that owns Giorgio Armani, conducts animal testing. Giorgio Armani is not cruelty-free, and neither is their parent firm. While their website claims that “Giorgio Armani does not test its products on animals,” this is false.

Because Giorgio Armani’s products are offered in mainland China, they are not cruelty-free since they are subjected to animal testing. It is not certified by any organization.


Avon claims to be the first major makeup brand to stop testing animals nearly 25 years ago, but in fact, they’re licencing and paying local officials in China to test their goods on animals so they can market them there. While they claim to have “a strong concern for animal welfare,” it appears that this is part of a carefully worded strategy to obscure the reality that they are not cruelty-free.

Avon is not owned by a parent company that conducts animal testing, and it has not been certified as cruelty-free by any groups.

La Mer:

Estée Lauder owns La Mer, an exceedingly costly luxury makeup and skincare brand. Like their parent firm, they conduct animal testing where required by law. Their items are not cruelty-free because they are sold in mainland China. 

They offer some vegan products but are not cruelty-free certified. La Mer products are manufactured of top quality ingredients, but their alternatives can be found in the face of products from 100% Pure. 

Now that you have found the bad one’s, Here is the Cruelty free Makeup brands to switch to.

How do I know if my makeup is tested on Animals?

You may have come across the terms vegan and cruelty-free a lot while looking for and trying new makeup or other beauty products. But there is no certainty of these brands being cruelty-free. The word “cruelty-free” is unregulated, and with rules varied by nation, determining who tests on animals and who does not can be difficult. We’ve tried to break it up for you in a few points that can make you certain of what to buy and what not: 

10 Surprising Makeup Companies That Test On Animals As We Enter 2022!

Product Research: Do your research first. While there are many hoaxes on the internet, it is more likely to provide information about whether or not a product has been tested on animals than a magazine or book about the product. 

Review the Brand: Cruelty-free firms will proudly display their certifications on their websites. If you have any doubts about a brand’s legitimacy, look at the FAQs or About Us page on their website. These pages should give you the information you require. Always double-check their parent company if the information appears to be ambiguous. While some smaller brands may not do testing, they are frequently owned by larger corporations. 

Look for the Leaping Bunny logo: This is the simplest way to determine whether or not your product is cruelty-free. Leaping Bunny, PETA, and CCF (Choose Cruelty-Free) are the three organizations that strictly regulate their certified brands. When you see one of these logos, you can be 99 per cent confident you’re purchasing a cruelty-free product. Just be aware of any false logos you see on the internet from organizations with questionable business methods. Furthermore, labels that say “no animal testing” or “cruelty-free” are meaningless. These statements have no legal definition, which can be used without official approval.

Email the Organisation: This might need a little more effort than the others, but companies with nothing to hide will want to reassure you about their products. So, whether you DM them on Instagram or send them an email, the brand should have no trouble supplying you with evidence to back up their claims. You’ve pretty much gotten your answer if you get an unclear, unsatisfactory, or unpleasant answer or no reaction at all.


It’s not challenging to make the ethical course of action, especially regarding non-essential items like cosmetics. Keeping up with animal rights organizations, their official logos, and certifications is a fantastic way to remain on top of everything. It pays to do your homework the next time you want to know if a company is truly cruelty-free and can stay away from companies that test on animals.